Value is in the eye of the beholder. But what influences the beholder in their perceptions? Uncategorized
Customer perceived value is incredibly influential when it comes to making product and marketing decisions. How do consumers perceive value; how can we assign value, prestige and buy-ability to a prod Read More...
From Conversation to Conversion – The Power of Chatbots Technology
With messaging apps surpassing social networks, conversational interfaces are on their way to become the new standard. The adoption of chatbots is growing rapidly, and MOBGEN showcase how adding a cha Read More...
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