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Value is in the eye of the beholder. But what influences the beholder in their perceptions?

Uncategorized - Posted: February 28, 2017

Customer perceived value is incredibly influential when it comes to making product and marketing decisions. How do consumers perceive value; how can we assign value, prestige and buy-ability to a product; what are the best examples of this in the real world?

Perceived value pricing is now commonplace, and the greatest profit margins are drawn out from products that have developed remarkable levels of buyer faith, reputation and perceived quality and value.

This infographic looks at the psychology behind our perceptions, noting trends, marketing practices and differing generational attitudes. From products that developed from everyday household items to prestige products and brands and products that completely revolutionised their industry, the 'Perception of Value' infographic will walk you through how music and food have proved archetypal when it comes to assigning and drawing value - value that may seem misappropriated, but has done massive favours for brands and marketers for years (Apple and iTunes especially, for example).

Perception of Value

Originally published at https://www.vouchercloud.com/resources/perception-of-value-infographic

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Rishi Chowdhury

Co founder of YHP, founder of IncuBus Ventures, online marketing consultant & host of one of London's top entrepreneurial events (Flagons Den). Regularly found networking around Tech City, convincing myself I'm working. Working for the future, living for the moment.

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