Curb has identified outdoor, sustainable media as a viable option for successful advertising and PR campaigns for big name brands and agencies.
In 2008, at the age of only 27 years old, and amidst the backdrop of developing fears about the future of our environment and an increased awareness by consumers about various company’s green credentials, Anthony Ganjou identified a niche in the market to bring advertising back to basic and to provide bespoke environmentally friendly media campaigns made from completely natural resources.
Anthony had a background in marketing, branding and sales through selling teddy bears and calculators on the street for an American company, which he feels gave him a crash course in business basics. Most importantly, this position taught him to be determined to succeed and to constantly keep positive – essential attributes for any successful entrepreneur.
By using sustainable, natural resources to create innovative and successful marketing campaigns with no negative environmental impact, Curb has pioneered the concept of natural media marketing. The concept was immediately popular with clients and environmentalists, and combined with search engine optimisation, the company grew rapidly. In under a year, Curb had achieved international acclaim, secured big-name brands and had generated £200,000 in revenue. The Curb Kia Cars campaign, when launched, was the biggest environmentally clean advertising campaign and achieved almost 150,000 visitors to the Kia website during the 2 week campaign. Curb clients now include brands such as Haagen Dazs, Waitrose, Heart fm and Wagamamas.
In addition to Curb, Anthony is also the founder of Please Cycle, a one-stop shop initiative to encourage more people to get into cycling. The secret to Anthony’s entrepreneurial success? His BAIE philosophy – Belief, Ambition, Innovation, Enthusiasm combined with real passion for your idea.
Written by Emma McWhinney