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Asos profits Rises thanks to overseas sales

Profiles - Posted: June 29, 2009

According to the BBC

The online fashion retailer Asos has reported a 93% rise in its annual profits, after a four-fold increase in its international sales.

Pre-tax profits for the 12 months to the end of March came in at £14.1m, up from £7.3m a year earlier.

The company said the results showed the "strength of the internet" for retailers, but added it would be "more conservative" in the year ahead.

International sales at the group rose to £32m from £8m a year ago.

Asos, formerly known as As Seen on Screen, targets 16 to 34-year-olds with cut-price versions of designs worn by celebrities.

"[The results] highlight the strength of the internet as a retail channel and its potential position in the retail landscape of the future," said Asos chairman Lord Alli.

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