YHP http://yhponline.com Entrepreneurs In Depth | Be Inspired | Your Hidden Potential Sat, 27 Jun 2015 11:35:55 +0000 en-US hourly 1 How to use video to maximise your content marketing strategy http://yhponline.com/2015/06/27/how-to-use-video-to-maximise-your-content-marketing-strategy/ http://yhponline.com/2015/06/27/how-to-use-video-to-maximise-your-content-marketing-strategy/#comments Sat, 27 Jun 2015 11:35:55 +0000 http://yhponline.com/?p=37461 You may have an idea for the next big UK business, but in order for a new venture to grow you need to know how to reach your audience. Effective marketing is the key to brand awareness and reaching your … Continue reading

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Video Content Marketing DSC

You may have an idea for the next big UK business, but in order for a new venture to grow you need to know how to reach your audience. Effective marketing is the key to brand awareness and reaching your target audience is the best way of creating new customers.

The popularity of the internet, whether that’s social media platforms, websites or blogs, has shifted the boundaries of traditional marketing. According to MarketingProfs, 70% of marketing professionals report that video converts better than any other medium, making video the perfect medium for promoting your products and services.

If you’re looking to incorporate video into your content marketing strategies, we have spoken with some of the best content marketing agencies in the UK in order to get their advice on using video to promote your products and services, as well as customer engagement.

 

First we have insights from Jonathan Bright, Creative Content Lead at Southerly. Southerly is a creative content agency that specialises in web design, content marketing, social media, internal communications and SEO.

What’s really interesting about using video as a promotional tool is that the lines these days are very blurred between entertainment and marketing. This is a great thing, especially for small companies looking to stand out in their fields, because you can get super-creative with your marketing at relatively little expense, and your content will very likely be content well received.

The online public are receptive to great content, plain and simple. They know when the film they’re watching is commercially motivated, but they don’t care as long as it’s good. And when it is good, that’s a gold star for your company – people trust you, they want to come back to your content because it’s the best. We don’t get better customer engagement than when we produce videos for our clients, for exactly those reasons.

Better still, you can measure and analyse your video’s performance, something that was nigh-on impossible with, say, a TV ad. For instance, not only can you can see what types of videos generate the most views, you can see which of those views were actually valuable – how long did they view the video for before clicking away? What action did they take as a result? Did they visit your site or download any of your resources? Online video provides all sorts of invaluable information about your audience and their typical behaviour.

 

Next we have advice from Eric Campbell, Managing Director of White Light Media. White Light Media is an award-winning Design and Publishing Agency providing copywriting, design and publishing services.

Small businesses and start-ups have agility on their side – they can be more creative with what they produce and how they get it out there. It depends entirely on your audience, but doing something different will help you stand-out. We’re all used to seeing the head of the company talking to the camera telling us how amazing their business is. It’s been done a million times and it’s dull.

The Dollar Shave Club video is three years old now and has had almost 20million views but the way they got their message to their audience is perfect. A simple idea with some smart, humorous dialogue that is very well executed. The result – you put a smile on the viewers face, they remember you and your brand and next time they need to buy razor blades…

Another, newer organisation using video to get across their brand message is free accommodation app Weestay. They produced a basic short teaser to show what they are all about and the simplicity of the storytelling is refreshing and captivating at the same time. The viewer can pick up the premise of the app fairly easily and the cost of production will have been fairly minimal. A bit of creative thinking is all that is required.

 

We hope that the learnings shared by these content marketing agencies has inspired you to introduce video into your next content marketing strategy.

Author: Garth Haley is director of Hyperfine Media.

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Sam the Local co founder Maggie Lau interview http://yhponline.com/2015/06/14/sam-the-local/ http://yhponline.com/2015/06/14/sam-the-local/#comments Sun, 14 Jun 2015 09:40:30 +0000 http://yhponline.com/?p=37429 When I visited Hong Kong last year, I was lucky to meet two great entrepreneurs, Maggie Lau and Anita Chan. They are the founders of Sam the Local, a platform connecting people to locals. I had a great time learning more … Continue reading

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When I visited Hong Kong last year, I was lucky to meet two great entrepreneurs, Maggie Lau and Anita Chan. They are the founders of Sam the Local, a platform connecting people to locals. I had a great time learning more about them, the city and how they started the business. Here's my interview with Maggie Lau:

Sam the local founders Anita Chan and Maggie Lau

Hi Maggie, can you give me a bit of background to yourself?

I am originally from California but moved to Hong Kong at the end of 2011. Previous to working on Sam the Local, I did graphic design and event marketing. I'm a huge foodie and love to stay active through various kinds of sports such as boxing, running, swimming, and basketball.

What is Sam the Local?

Sam the Local is a P2P platform that connects people to locals for customized, interest-based Outings. Our vision is to enable people to experience the world with a human touch.

Where did the idea for Sam the Local come from?

My Co-Founder, Anita, and I both moved to Hong Kong at the end of 2011. Being centrally located in Asia, we had the opportunity to travel around the region. We have also generally been lucky enough to know someone everywhere we went. Before we headed off, we would consult our local friend for recommendations on things to do / places to eat and see if they were available to show us around. We loved that this allowed us to get below the surface level of the city and see what it was like to live a day in the life of a local. We were also able to ask them various questions we had along the way.

On the other hand, people would do the same thing to us when they came to Hong Kong. So then we thought, “what if people didn’t have a local friend everywhere they went?” They would miss out on a HUGE part of why people travel in the first place – learning about other cultures. So we want to provide a platform for people to have a local friend anywhere they go in the world.

How did you meet your co founder?

I met Anita through a mutual friend in Hong Kong. The funny thing is that we were previously at the same event in California, but we didn’t talk to each other. We have a picture of us together from that event too. Ironic, huh?

That's amazing!

What have been the biggest challenges you faced running Sam the Local?

Our biggest challenge has been converting people into paying customers. We don't have an issue getting eyeballs on our content, but the struggle is then conversion.

What has been your best achievements?

Aside from our consumer clients, we've signed our first corporate client and we have partnerships with Cathay Pacific and Air France. We're now nearing 20 Locals listed on our website who cover 11 languages, 8 interest categories and 6 countries from all over the world.

What was key to getting your first few users?

Just talking to enough people. Word of mouth has been very powerful for us. Once we explain our idea, people have been very willing to tell their network and refer them to us.

So, what is the business model?

We charge a service fee to both the customer and Local for each transaction.

and what's the plan going forward from here?

We are focusing on user acquisition by seeking brand ambassadors, gaining media coverage, and leveraging partnerships as our distribution channels. We are also going to start aggressively growing our set of Locals in Hong Kong to ensure that there is someone for everyone.

Finally, what advice would you give to first time entrepreneurs?

Just get out there and start shouting your idea to anyone who is willing to lend an ear and listen to their feedback. That’s the only way you’ll find out if people need your product.

Thanks for sharing your story Maggie. It was a pleasure meeting you in Hong Kong!

Learn more about the Hong Kong Startup scene.

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Your Hidden Potential and the Startup Magazine are excited to announce their new partnership http://yhponline.com/2015/06/04/your-hidden-potential-and-the-startup-magazine/ http://yhponline.com/2015/06/04/your-hidden-potential-and-the-startup-magazine/#comments Thu, 04 Jun 2015 01:02:53 +0000 http://yhponline.com/?p=37440 Your Hidden Potential and the Startup Magazine are excited to announce their new partnership. The Startup Magazine is a publication, that provides insights and opinion driven editorial content about startups, technology and innovation. The magazine is available on the web … Continue reading

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YHP & Startup Magazine

Your Hidden Potential and the Startup Magazine are excited to announce their new partnership. The Startup Magazine is a publication, that provides insights and opinion driven editorial content about startups, technology and innovation. The magazine is available on the web as well as  mobile and tablet.

As part of the partnership all Your Hidden Potential members will benefit from a 30% discount from the Startup Magazine subscription. If you want to preview the magazine you can find it on the App Store and Google Play.

To get the 30% discount, enter the code YHP to the ‘coupon code’ box here: https://store.thestartupmag.com/your-hidden-potential-partnership

Editor, Natasha Hussein, says that “at the Startup Magazine, we are pushing ourselves to deliver the best product in the best format. We had a lot of fun planning concepts and working on the design with the design studio Murnau den Linden. There are really compelling insights from thought leaders in the community and inspirational stories in issue 01. We are excited to present our new concept to our audience. Although the cost of producing a single magazine is high, we believe that allowing our readers to access the publication without the distractions associated with the internet, coupled with the infinite creative possibilities on mobile and tablet means that we will be able to deliver a better product offering and experience than on web alone.”

Rishi Chowdhury founder of Your Hidden Potential, Says: “the Startup Magazine have created a great resource which compliments YHP nicely. The beautifully designed app has valuable content for entrepreneurs that can easily be digested on your way to work, on a plane, in the garden or wherever and whenever you need that bit of business inspiration.”

We’re really pleased that our two great communities are going to be working together sharing insights and expertise over the coming months.

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Get your startup up and running in just 12 weeks; ready for investment http://yhponline.com/2015/06/01/get-your-startup-up-and-running-in-just-12-weeks-ready-for-investment/ http://yhponline.com/2015/06/01/get-your-startup-up-and-running-in-just-12-weeks-ready-for-investment/#comments Mon, 01 Jun 2015 15:06:10 +0000 http://yhponline.com/?p=37431 Did you know you could change your life this summer? Have you been running a startup as a hobby or toying with an idea for months? Well now you can make the leap to full time entrepreneur that little bit … Continue reading

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IncuBus London Class 3 Applications

Did you know you could change your life this summer?

Have you been running a startup as a hobby or toying with an idea for months? Well now you can make the leap to full time entrepreneur that little bit easier.

 

IncuBus London are running an early stage startup incubator programme. The programme helps develop solid foundations for your business, grow your customer/user base and get onto the world's best accelerators and investor funding.

The programme runs for 12 weeks starting 22nd June 2015.  You will have access to a pool of over 250 mentors made up of founders, investors and industry experts. The programme is tailored to match your needs by building on your strengths and developing your weaknesses via workshops and mentoring.

As you progress through the 3 months we introduce more accelerator, investor and press contacts so that you can start developing those relationships ready for when you need.

The programme is equity free and costs just £1,800 (inc. VAT) including desk space! Apply now to have the best chance of getting on: Apply to IncuBus London Class 3

 

IncuBus London have two offices, one of which is a renovated double decker London bus. It can host workspace for up to 15 entrepreneurs with meeting rooms, printer, wifi, heating and air con; making it as comfortable as your more traditional office.

There is also another more traditional office space which is used the main office for the cohort.

The bus will attend startup events and tour the country visiting startup hubs, investors and universities. Startups have access to any of the tours which allows them to showcase their products/services to potential customers, pitch to investors and make a wider range of valuable contacts.

You only have till 8th June 2015 to apply, so get to it: Apply to IncuBus London Class 3

 

Add YHP as your referral code today to get £100 off the IncuBus London programme fee!

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Startup of the Week: EventNinja http://yhponline.com/2015/05/26/startup-of-the-week-eventninja/ http://yhponline.com/2015/05/26/startup-of-the-week-eventninja/#comments Tue, 26 May 2015 21:15:25 +0000 http://yhponline.com/?p=37411 Anthony Francis and Manuel Frigerio are co founders of EventNinja, this weeks startup of the week. EventNinja allows event organisers to optimise their event campaign and connects all their ticket sales to actionable insights about their attendees to increase ticket … Continue reading

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EventNinja

Anthony Francis and Manuel Frigerio are co founders of EventNinja, this weeks startup of the week. EventNinja allows event organisers to optimise their event campaign and connects all their ticket sales to actionable insights about their attendees to increase ticket sales and improve attendee experience.

EventNinja is an evolution from their former platform CampusBoard.io. CampusBoard started off as a pet project that rapidly evolved into one of the biggest platforms in the London tech community to find the best events, jobs and people. After speaking to event organisers using the platform, they discovered people wanted better tools to drive ticket sales, improve attendee experience and ROI when organising events.

EventNinja offers marketing tools to increase ticket sales. Event organisers can explore people who have viewed their events but haven't yet purchased a ticket. They can easily identify and retarget interested prospects to increase your ticket sales.

EventNinja Dashboard

EventNinja also recommends the best events and people worth reaching out to in advance of an event and identifies the event influencers to increase social reach and leverage their growing attendee list and community.

It is free to use EventNinja with only a charge of 2% commission and 50p per ticket for paid tickets. Premium plans are coming soon.

EventNinja has over 4000 users and 200+ registered event organisers. If you are an event organiser looking to make the most of the events you run then check it out. They are currently allow event organisers to run unlimited paid events commission free for the first 30 days of registering so sign up to today ​here.

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