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Nokia Comes With Music bombs

Profiles - Posted: October 16, 2009

NOKIA'S MUCH TRUMPETED 'Comes With Music' service is struggling to make an impact on worldwide sales despite a massive marketing push and a spend that's widely thought to be in the millions of dollars.

Figures published by Music Ally suggest that a paltry 107,000 users have signed up for the service worldwide, with by far the biggest uptake for the free music service being in the UK.

The partnership between the Finnish mobile giant and Universal, Sony, BMG, EMI as well as truckloads of local independent labels was launched in December 2007.

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Joseph Ajilore

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