The internet service provider, TalkTalk, is looking to become the brightest and most trendy broadband supplier in the UK with a new advertising campaign and sponsorship of the X Factor.

According to TalkTalk, the firm is looking to become the UK’s brighter phone and broadband company.

The advertising will make use of a cool visual technology known as light graffiti, which looks very similar to images of sparklers that are waved around in the dark leaving a trail of light.

The images, which were shot at various locations in London, Birmingham, Sheffield, Newcastle and Edinburgh by photographer Michael Bosanko, will be used in the ISP’s latest promotion material.

TalkTalk appears to be pulling out all of the stops in order to push the TalkTalk brand in front of as many consumers as possible.

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