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What Recession? Says Asda

Profiles - Posted: August 13, 2009

asda

The UK's second-biggest supermarket Asda has shown no sign of going off the profit rail.
Asda's finance director, Judith McKenna, said Asda's low prices and promotions were pulling in a record 18 million shoppers a week.

McKenna said: "We will do anything that encourages customers not to have waste," but added: "We don't do bogofs, we do intelligent offers."

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