Developing a social media strategy is a tedious task. It doesn’t necessarily involve a few social networking sites and eventual posting of things on the web page thinking people are taking in everything. In today’s world, thinking unique always helps a company or a firm to go up the rungs of popularity. And to top it, the internet and technology have changed the way we look at things and the way we think and would want to execute things. Therefore, it’s always advised to first form a proper strategy for the social media marketing taking into consideration yours goals and needs that have to be achieved. Once a plan is laid, it’s always easier to start implementing it.
Determine your objectives
The first and the foremost issue would be to ask yourself as to what do you want to achieve? How many people do you want to reach out to? Who would do the financing? Should you do it in a phased manner or is it a one-time strategy? Are the goals short termed or long termed?
All these questions have to be answered first and only then you can proceed to the next step.
Research! (The only way to figure out a solution)
Find information about things and compile them in a proper way. Check the internet tools on the internet to see which one suits your needs completely. Ask people what they would want. Make a survey and see what you find in the results.
Plan out! (Think out of the box!)
The next step would be to plan your strategy and eventually implementing the same in whichever way needed. See what you can do with new technology. Smart phones are used by every other person nowadays. See if you can go mobile and spread your message in a more subtle way. There are other ways on the internet like the social networking sites and other relationship building sites.
You can also use video blogging sites or any video uploading website to post a video and urging people to watch it and then eventually share it. This is a form of marketing called viral marketing. This wouldn’t cost you a penny if you can do it right.
Connect! (With your audience)
It would all depend on how well you planned out everything. Now go public and see what they think on the larger platform. You’ll get positive and negative views, but it your choice if you want to change the negative mindset of the people by trying to understand what they want and trying to accommodate their issues, and eventually bring in a few amends. People watch and they judge you by what they see. Therefore, you should know how to talk with your audience.
Keep ONE Identity!
It’s easy nowadays to get confused with different names of the same company. And this is what leads to audience losing interest in what you have to offer. Always remember to have one identity on the social networking scenario to avoid such confusion.
After connecting, ReConnect!
Customers are your sole agenda. Therefore, you should always remember that you are the one who should be following up with them and communicate. Make yourself crystal clear. Make your customers feel they are heard. Make them feel important. That is how they’ll eventually respond back effectively.
Lastly, the most important thing about social media marketing is, understanding the people you want the market your product with. If you know the people, you would obviously get to know how such people respond. This would give you an insight into how your strategy should be and what tools should you use to achieve your goals.
About the author: Brianne is a blogger by profession. She loves writing on technology. Beside this she is fond of gadgets. Recently an article on esata vs usb attracted her attention. These days she is busy in writing an article on eboard for her blog.
