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Introducing Wear Chemistry – Disrupting the eco fashion world

Start-Ups - Posted: September 7, 2011

Trish Richards and Brad Cheng Wear Chemistry

Trish Richards and Brad Cheng are the co-founders of Wear Chemistry, a company they set up in July 2010.

Wear Chemistry is a new, sustainable fashion label that is turning the eco/ethical fashion scene on its head by bringing together something that looks good, feels good, fits incredibly well and is sustainable.

Before they started the company, Trish was a marketing executive for nine years, specialising in international marketing while Brad worked as an investment banker for nearly 10 years.

The clothing is made from 70% bamboo and 30% organic cotton, all ethically produced. All packaging is recyclable or biodegradable.

Wear Chemistry have continued to grow in popularity, impressing onlookers and managing to strike deals with online stockists ASOS, NotOnTheHighStreet.com and Etsy.

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Joseph Ajilore

Apparently, I'm far more interesting in person. Co-founder of YHP and many other things.

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