ROCKTAILS is a premium frozen cocktail, sold ambient and frozen by the consumer. It is created for 20-35 year old females who entertain more and more at home, but can't get access to convenient, bar quality cocktails.

Background

Naomi and her co-founder Helen both left uni and moved to london to work. Naomi worked for an FTSE company while Helen worked for AISEC.

After spending time in the corporate world , Naomi decided to leave her company to find something she was more passionate about.

Helen long year's sabatical came to an end and instead of going through the corporate route, she decided she wanted to do something much more fulfilling.

The co-founders who initially met through a leadership development organisation AISEC were set for the next adventure.

The Idea

After spending their fair share of time in cocktail bars, they realised it was much more complicated to re-create the bar experience especially when it came to house parties or cook-up for friends.

The ingredients were expensive, it was time consuming and no-one wanted to miss out on the party preparing cocktails.

They kept waiting for someone else to spot the opportunity and create the service. For years, nothing happened until Naomi decided to plan a summer money spinner and instead of selling alcoholic slush puppies, they decided it was time to put their passion to action and create the cocktail and since then, the idea has blossomed.

At the end of August, the two co-founders decided to move out of london and work full-time on their startup, after weeks, weekends and evening planning the business whilst also juggling their full-time jobs.

On 7th Spetember 2010, they opened their makeshift office in Cardiff and the rest now is history.

The company won the Wales 'The Pitch' Heat and are also nominated for Venture Candy Metro Advertising Award, as well as being in the last 5 for Startup Britains MAA Marketing Award.