26 year old Georgina is the founder of pretaportobello.com, an online fashion marketplace. She turned what she used to do in her spare time, trawling the Portobello market, into a viable business.

"I used to go to Portobello all the time and my friends at uni would always ask, 'Oh, where did you get that?' says Georgina, often her in reply 'We live too far away to get down there.' So we had this idea to make the market available online for people who couldn't get there or didn't want to go when it was raining."

After graduating from Bournemouth University where she studied Fashion Design she found herself unemployed and finding it hard pressed to get a job as the recession hit. She spent a few months doing work placements for different fashion houses but she didn't feel it was what she wanted to do. The long hours with little reward didn't help.

So putting two and two together she combined the demand that her friends highlighted, with an opportunity to create a job for herself by starting her own business. What's great about pretaportobello.com is that it still keeps certain aspects of the market, such as haggling! That's right haggling, the site gives you the opportunity to haggle with the online market traders that place their goods on the Let's Trade section.

Georgina has already been recognised winning £1,000 for the Daily Mail Enterprising Young Brit award, although she ended up losing the cheque! But when she received her replacement it went straight back into building her business.

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