Your small business needs a cohesive, practical, and reliable marketing strategy if you're going to grow your brand and increase your customer base. It's important above all else, however, that this strategy is also affordable - spending your capital wisely means you need to be sure you'll get the maximum possible returns for the minimum possible expense.

The humble envelope is the cornerstone of this. A specialist online printer such as Bestbuyenvelopes can offer you a huge variation and range of customisation options, affordable bulk printing, and convenient delivery options to your doorstep.

But what can you do with those envelopes?

Send your marketing materials

Marketing materials are still highly effective when it comes to promoting your business. All manner of things can be sent via post - brochures, leaflets, sales letters, customised special offers, and so much more. Printing is still fantastically cheap, and the presence of something physical in their hands will often encourage recipients to pay much more attention. Capturing that attention can be difficult in a digital-focused world, but offline marketing materials still do it effortlessly. Using different sized envelopes you can post all manner of promotional materials.

Invitations to an opening

If your business is opening brand new premises, why not invite those around you to join you? You can do that by simply printing a clear invitation, putting it in a customised envelope, and mailing it out. You might be surprised just how effective this can be, and it gives you the important first step in establishing yourself to the local customer base. It can be difficult for new businesses to make customers in the local area aware of who they are, what they do, and where they are. An invitation to the opening of your business does exactly that in one simple package.

Build brand identity

Another common struggle of small businesses is encouraging customer confidence. Customers often gravitate to the bigger brands just because they know who they are. Using your customised envelopes, however, you can give a cohesive brand impression that can make your business seen long established, even if it has just opened. It might sound subtle, and it is, but it's an important distinction you need to try and make with your customers. Your business is brand new, and you need to encourage them to be confident in making their first purchase with you.

Customised envelopes are a small investment, but offer potentially huge returns.