Every part of your business should be well-marketed to drive success and recognition as part of your integrated marketing communications strategy. Your company image can be more important than you may think and this includes your premises, everything contributes towards your brand identity, helping you to achieve the right tone of voice for the brand, visual identity and values. Showing off success will also help establish your authority in the market and enable you to beat the competition.
Synchronise your brand identity elements across all platforms to make sure that your company is recognisable in the mind of your consumer and has its own ‘personality’. The most successful brands in the world have a strong brand identity throughout the whole of their business such as Coca Cola and Apple. Follow this essential guide to flaunting your business success in ways you may not have considered before.
You need your reception to be inviting and comfortable for visitors. Add in items for visitors to use such as magazines, a water fountain and a TV. This is a good opportunity to add in subtle information about the company such as a company magazine on a table or media clippings on the wall. If your business has received any awards then display them nicely in reception to impress your existing or potential clients.
The Office Building
The moment people enter your building they should know what the company does and think of you as a successful brand. This includes meeting rooms, your office space and the exterior of your building - the area outside should be tidy and rubbish free.
Look at serviced offices for an opportunity to really impress visitors. Companies with serviced office have a whole host of services that you are unlikely to see elsewhere such as taxis, food and beverages, personnel and a customer lounge, click here to find out more.
Use the same logo throughout your company, make sure any signage is well produced and double check for spelling mistakes or font errors. Make sure your office can be well spotted so that everyone will be able to find your building and your brand will be remembered by passers-by. Colour, design and font: these components need to be well researched and implemented where possible to be distinguished by your target audience.
Reinforce the message of your company by branding office stationary, business cards and mugs. The cost for this in a bulk order will not be too high.
Finally, use a brand guidelines document to make sure that aspects of the brand are understood and used by every member of staff.