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Advice for pitching to VC’s from Dave McClure

Advice, Video - Posted: April 29, 2014

Dave McClure is a well respected entrepreneur and angel investor who started 500 Startups, a seed accelerator in the Valley.

In this short video he provides some great simple advice for pitching to VC's:

Dave McClure has vast experience of seeing and helping startups with their pitch decks so if your going to take advice about pitching to VC's from anyone, than Dave McClure is certainly up there.

Here's the key points from Dave McClure's advice for pitching to VC's:

Connect with your audience

Be succinct in what you're doing and be credible

Don't try and sell the big dreamy story, but most of the time your not credible in telling those stories.

Connect with your audience on a very human and emotional level.

Sharing your failures, can actually help in building connections and credibility with your listener, rather than selling some fancy story that makes you sound like a used car salesman!

Lead with traction

Focus on telling the problem first (the customer or person who it affects) and you can connect much more strongly with the person.

That can also earn time and attention for you to explain what your doing in more depth without people losing focus.

If you already have some traction with users or revenue you should get that out quickly (Lead with traction, customers, usage metrics, revenues).

If you don't have numbers talk about customers/prospects who have problems and what they'd be interested in seeing solved.

Also work out cost of acquiring customers v revenue generated from said customers.

Also add what areas you can do uniquely or better than other people.

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Rishi Chowdhury

Co founder of YHP, founder of IncuBus Ventures, online marketing consultant & host of one of London's top entrepreneurial events (Flagons Den). Regularly found networking around Tech City, convincing myself I'm working. Working for the future, living for the moment.

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