Lets take a look at Build the Startup Challenge team 'A Call From':
What is A Call From?
We deliver a unique new way to send "A Call From" your favourite celebrity to a friend on any occasion, via special pre recorded messages. We have some awesome software that allows messages to be sent to anybody's phone at any time of day. These are not just any messages, but specially recorded ones by celebrities, that are un-personalised messages such as "Happy birthday" or "Well done" in their own style. I could not imagine the look on my sister's face if on her birthday she had a call from One Direction, I think I would be the best big brother!
What do you want to get out of the challenge?
Goals for the Challenge are: to get feedback/users on the concept and to develop the brand.
Why should you win?
I believe that the validity that winning this competition would allow more celebrities and sports stars to be willing to sign up for it, giving it the traction for future success.
Contact A Message from:
Week 1 Update:
My main takeaway from our first session was the importance of defining your customer and then testing your ideas through actually speaking to them. This is one of the most valuable forms of free feedback around.
My Main achievements have come from speaking to the call providers e.g. the celebrities for the service and gauging their strong interest in being a part of this project.
Further progress updates to follow...