When it comes to presenting your brand at a trade show, your banner display is very important. Before you choose a banner, you have to know exactly what you are looking to accomplish and which banner is best to help you to meet your goals.
There are a few things that you can ask yourself before you choose.
1. Where Is the Trade Show?
The type of banner that you need may come down to whether your trade show is indoors or outdoors. If you are planning to exhibit at an outdoor event, then you will want to choose displays that are suitable for outdoor use and are weather-resistant.
Pavement signs can be very advantageous for outdoor displays, or you may prefer a billboard with your marketing message printed on it. Think about where the display will be located and how you are going to use it with regards to the whereabouts of your trade show.
Make sure you find out what is allowed- some exhibition venues have specific rules on advertising.
2. How Much Space Do You Have?
Space is a big concern in many trade shows. You have to know that you are going to be able to display the banner that you choose. You can find out how much space you have to work with before you purchase a banner, just to ensure that you get the size that you need.
Nothing could be worse than getting a 2000mm banner and banner stand, when your exhibition space only fits a 1metre banner.
3. How Much Can You Afford?
Before you choose, set your budget. Know which banners are off limits because they are a bit out of your price range. You will learn that there are many sizes, shapes and prices of banners and knowing what you can afford to spend before you begin is the best way to stick within your budget. Find the right banner for your needs.
As a general guide, banners can range greatly from £160 to £230. Custom vinyl PVC advertising banners are much cheaper, and you can pick up a fire-rated 350gsm lightweight banner from just £22.
Floor standing banners can start from just £60 and you can pick up desktop banners for as little as £16.
4. What Do You Want To Say?
Your banner is going to be the first thing that many people see before they enter your booth. You want to know that you have chosen a banner that is going to get your message across, in the right way.
There are a variety of different types and many design companies will help you to choose the display message that you want to convey. Ensure that whatever banner you choose is saying what you need it to say, in order to reach your target audience.
Does it display the company logo/graphics? This is ideal as it showcases to the consumer who you are and what you stand for, before they have even spoken to you.
It helps to have all your marketing consistent, so whatever message you display on the banner, follow this up with brochures on your literature stand, a pavement sign and on your pop up display stand.
Remember, a large banner is extremely beneficial for many reasons:
• Seen from a distance;
• Lives for a long time;
• Shockingly beautiful;
• Take’s up more floor space;
• Hides bad patches;
• An instant impact;
• Your name, products and image are easily seen!
You need to have a fair idea of how you are planning to market your brand before you choose a banner. By knowing this, it will ensure that you get the right banner display for your upcoming trade show; and one that will get your message across in the best possible way.
(Images courtesy of Display Wizard)
This article was provided by Display Wizard, experts in the design, printing and distribution of portable display stands for exhibitions and fairs. If you need a banner for your next exhibition, get in touch with the experts today.
