I interview Gregor Lawson, Cofounder and Marketing Director of Morphsuits, an all-in-one lycra suits that cover the body from head to toe.
Hi Gregor, Thanks for doing this. How are you doing today?
Crap. Snow hit my travels plans. Been to three different airports and I’m still not in Houston.
Can you give us some background information about yourself?
I love my life, my family and friends. I work very hard and earn the fun I have.
Tell me how you initially got into business?
My Dad was a businessman and I wanted to be like him.
How did the idea for Morphsuits come about?
A colours party in Dublin. A guy rocked up in an all in one lycra suit, it didn’t fit well and he couldn't see much out of it but he was like a celebrity.
Tell me about the early days, what was the hardest part of starting the business?
Getting the business off the ground whilst continuing to do our normal jobs, we worked till 2am a lot in the first year.
What is Morphsuits?
Morphsuits are the costume phenomenon taking over the world! Morphsuits are all-in-one lycra suits that cover the body from head to toe. You can breathe through them, drink through them and see through them but no one can see you! Morphsuits come in 100 different colours and patterns, from black to blue, tux to tie-dye there is a Morphsuits for every occasion.
Morphsuits can be used for just about anything. Parties to Prom, Charity runs to Christmas, Halloween to Happy Birthdays, Stag weekends to Student Nights, Sports events to just going down to the shops to pick up the milk!
How have you been able to fund it?
£3k in the beginning, that lasted us well for the first 18 months but we took investment from Barclays to cover cash flow when we started working with Party City during Halloween.
What sorts of advice do you have for entrepreneurs looking to raise money for their startups?
Try and fund it yourself. If that is not possible, try and prove the concept before engaging with organisations for funding.
About the first few months, how excited were you, tell us about how those months felt, what happened?
Too busy to be excited but it was great fun though. I’ll never forget watching the sales come in during our first Halloween, that’s when it became clear we were onto something.
What are the most crucial things that you have done to grow your business?
It would have to be building the brand on Facebook. Dealing with Party City, the biggest costume retailer in the world and getting the Power Rangers license.
What would you say has been the highlight of your entrepreneurial journey so far?
The comments on our Facebook page from our fans about how much fun they have in their Morphsuits.
What should we be expecting from yourself and the Morphsuits team for 2013?
Amazing new suits, new concepts and bigger ideas.
Lastly, what three pieces of advice would you offer entrepreneurs starting out today?
- It’s never been quicker, easier, and cheaper to run your own business.
- When you find something that works scale it.
- If you’re not good at something or interested in it, outsource it to someone else.