Search Engine Optimization is the way for businesses to be found online. Search engines use complex algorithms to determine what websites should correspond to the search queries users type in. Cracking the search engine code is extremely difficult, however, the whole idea is that the most relevant website always wins. If a company can become the most relevant website in its field, then it doesn’t really need to crack the code. Here are some powerful tips to help boost a company's website's relevancy.

Social Media & Buzz Generating

Social media/online marketing (finding an online/social presence and also branding a name for your company through marketing) provides a business with an approachable voice. It's difficult for a company to get conversation going on a website. But conversation is easily created on a social media platform. In fact, that's the point of social media. In respect to Search Engine Optimization, social media helps a company extend its reach. By reaching out and eventually funneling users to their sites, companies are carving out a bigger presence for themselves on the Internet. Social media also creates buzz. You want your brand to be discussed as many times as possible across the Internet.

Community Building & Traffic

Connecting directly to other, relevant places is extremely beneficial for Search Engine Optimization. When you link to powerful places on the web, then you get some kickback from their success. The deals website Tanga.com is a good example. They have an affiliate program. If users promote and link to Tanga, then they can benefit from Tanga's page ranking as a deals and online coupon website. Users should also be interested in guest posts. If a blog owner gets to post somewhere else then they will surely put a link on their blog. This creates a bridge between the two sites and they can share relevant traffic. Having a popular site will boost your reputation with search engines and help your page’s ranking.

Clout Creation & Focus

No website can be relevant for everything. It's necessary to focus your content so that a search engine can easily identify how to rank it for certain topics. Instead of a myriad of words, make sure you limit your work to a few themes. If your goal is to show-up when someone searches for "pocket watches" then topics surrounding pocket watches, links to pocket watch-relevant websites and the phrase "pocket watches" should all appear on your site very frequently. Use social media and strategic linking to further build your reputation as an expert on your subject matter.

Putting a lot of energy in one direction should help your website to drift from the pack as an authority on the topic. If a particular page seems to be the hub for all things "hub caps" then it will turn up at the top of the page when someone searches "hub caps." It can sometimes seem repetitive to continually push the same idea, but brand consistency will only help your reputation as an expert.

Combining all three of these techniques will help a business to harness a relevant website. If a business chooses what it wants to rank for, and really pursues becoming an authority in that niche, then it can certainly boost the company’s ranking on search engines. There are also many SEO firms that can provide this service.

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Written by Holly Watson