So I’m here at Startup Weekend London (#swLondon for all you tweeters), 27 hours in and Social Stadiums is taking shape. What is Social Stadiums, well it’s a stadium fan engagement application!
Yeah I know, what?!
Essentially ‘Social Stadiums’ is a mobile application that helps sports clubs engage with their fans and enhances the match-day experience through digital content and interactive services.
- A set of rich digital feeds containing spectator comments, photos, and videos. It will also allow the host to upload premium content such as instant replays and stats but only on the premium app.
- A poll feature which allows spectators to put a question to the rest of the crowd in real time - such as should it have been a penalty? Or voting for Man of the Match? - and the plan is to also provide a service through which the results can be displayed on the big screen during half time and the end of the game.
- A retail feature through which spectators can purchase food/drinks/merchandise/tickets using their mobile device and pick it up from the fast track counters. Benefits include; spread peak demand for Food/drink sales and it will give the club an opportunity to sell merchandise while the fan is emotionally engaged. (Future feature)
We have come up with enough feature ideas to last the next 10 years. As I write our fifth revenue model is being discussed. I think we are settling on a freemium model with a premium subscription package as well, then bringing on merchandise deals with clubs later, after have grown our userbase.
Just looking at the early, early prototype, it’s looking cool.
We’ve had some great mentors come and help us over the weekend, we have quite a large team so often we can lose focus, and they have often set us back on track.
So that’s the update, it’s changing all the time, being refined, but I will update again after the pitches! In the mean time sign up to be alerted when you can access the Social Stadiums App here - http://socialstadium.kickofflabs.com/
Let me know what you think of the idea in the comments below or tweet me!