This is a guest post from Holly Watson
Choosing the right marketing campaign for your audience type can make or break a young company. If you're in the business of selling denture-bonding cream, a mobile and/or social media based marketing plan is probably not the wisest choice. But, if you're offering college textbook rental services, text marketing and social media advertising would likely be effective. But, what if your company's marketing strategy could go either way? What if your business isn't so cut and dry, one way or the other? How do you know if you should go the mobile marketing route or stick to commercials during The Price is Right?
It's all about knowing your target audience and choosing the right type of mobile marketing to reach them.
Different Ways to Market via Text
1. SMS Marketing
If your business falls somewhere in the middle between marketing to grandparents versus marketing to teenagers, you're not alone. You can utilize different facets of mobile marketing in order to maximize your potential revenue.
Sure, the younger generation texts like there's no tomorrow, but the numbers show that people of all ages take thumbs to keyboard on a daily basis, especially moms. Over 66 percent of moms are using their smartphones to make lists, find locations and scout deals. With their involvement in smartphone technology already so extensive, catering an SMS marketing plan to their needs is an excellent resource for them and a source of revenue for you.
A typical SMS marketing plan can include a wide range of services. Mobile keywords like "textbooks" can be sent to a text marketing provider to let them know that the user is interested in receiving deals on textbook purchases and rentals. Short codes function in the same way, but use a series of 4-6 numbers instead of a keyword. When a customer sends a short code text, it can trigger an automated response from your business that will link users back to you.
SMS marketing is a tool for serving a wide range of customers--from teens to older moms. However, you might want to stick to older forms of advertisement for the denture cream.
2. Bluetooth Broadcasting
If your audience is young, on the go and constantly connected, Bluetooth broadcasting, also called proximity marketing, might be a good choice. Though Bluetooth use is less widespread than texting, a lot of people still wear a Bluetooth or have their computers Bluetooth enabled. Bluetooth broadcasting allows you to communicate with customers within a certain range, who consent to be contacted by your business.
This form of advertisement is ideal for events at convention centers or other high traffic locations, allowing the transmission to project to a large number of people within a small range.
3. QR Codes
QR codes are essentially barcodes version 2.0. They are two-dimensional bar codes that allow users to access product or service information with ease and quickness.
The user downloads an application to read QR codes, takes a picture of the code with a smartphone and instantly can view all of the necessary information for any good or service. This is convenience at its finest.
As QR codes become more widespread in their use, more businesses will catch on to the trend and begin linking their products to specific codes. This type of mobile marketing is easy to use and requires little effort on the part of the consumer.
Keep Your Audience in Mind
Your advertising dollars are precious. Spending money on direct mail or PPC advertising can be expensive and ineffective. Mobile marketing offers the option of reaching consumers with a specific interest in your product. Take your target audience into consideration when choosing a form of mobile marketing. Go for it, and don't look back.