Ritika Walia started Pret-amoda.com in 2010 after discovering that they was untapped potential in fashion and design in India compared to the growing appreciation it was getting outside of India. She said "she wanted to create a unique platform to bring the best of fashion talent and the growing hunger for Indian fashion products".
Pret-amoda.com sources exclusive selections of fashion products from established as well as independent fashion designers from India. An easily accessible online portal for shopping exclusively curated premium Indian fashion products.
The website also features individually handpicked pieces of the latest and hottest fashion from India’s coveted fashion designers.
Ritika Walia who holds a BSc Economics degree from University College London and a MA in Fashion Merchandising & Management from Polimoa International Institute of Fashion Design & Marketing in Florence, Italy started her retail career at British fashion house, Burberry where she assisted the head buyer for Ladieswear and Childrenswear at Burberry’s corporate offices in London.
A year later, she joined the Menswear luxury and heritage brand, Alfred Dunhill at their London head office where she worked as Merchandising Manager for Leather products for 3 years.
In 2009, Ritika decided to extend her experience and knowhow in the Indian retail sector having interacted closely with several international luxury fashion houses and seen their success online, Ritika wanted to apply the online retail concept to Indian designer brands.
Following her move back to India, she headed the domestic Retail and Merchandising functions for Indian fashion designer, Manish Arora and researched the Indian Fashion market for 6 months.
Ritika, an avid online shopper herself discovered that many designers still needed to be educated and better informed of the benefits of exploring the online space for retail. The customers, especially from India needed their hand held through the online shopping process. Her findings motivated her to create an online shopping portal that is simple and easily accessible for potential shoppers while being an exclusive retail channel for designers.
Pret-amoda.com was launched in June 2010 and has since gone from strength to strength and it's on it's way to becoming India's premier fashion portal.