Two university entrepreneurs have recently launched an amazing company with the aim of helping individuals suffering with various allergies, intolerances and conditions.
Jodie Hughes and Mike Bandar, both business studies students studying at the University of Stirling (Jodie) and Aston University (Mike) met during the NACUE conference last year where Jodie pitched the idea of the company, after being impressed by the pitch although he knew the business still needed some improvement, Mike approached Jodie with a proposal of working together and a partnership was formed.
Jodie, who was diagnosed with coeliac as a child has a gluten and wheat intolerance which means she is unable to eat certain things and has to cut a lot of products out of her diet has always wanted to find a way to raise awareness for coeliac sufferers. My Health Cards was the solution
The company, My Health Cards create credit card-sized information cards to help people suffering with various allergies, intolerances and conditions.
Their first card, My Coeliac Card, is focused towards those who have Coeliac Disease.
They have since gone off to win an award from UnLtd and also a Shell LiveWIRE Grand Ideas Award of £1,000 which has allowed them to be able to give the My Coeliac Card free of charge to more people who suffer with Coeliac Disease.
They have also secured a distribution deal with Asda stores nationwide which will allow them to give the cards for free to all Asda customers who could benefit from it. Advertising space will be sold on the back of the cards, "We don’t charge our customers for the cards and most of our profit comes from the advertising space we offer on the reverse side of the card".
The card has been created as an information aid to take to restaurants and cafes in the UK as well as countries that speak French, Spanish and German.