George and Louis have always had an eye for music, grime music to be precise, not knowing that they would one day join forces to start a company focused on music with the help of social media.
George, who is based in Skegness has been listening to Grime since 2002 and even wrote to XL (Wiley first label he was signed to) at the age of 12, seven years later he finally got his wish to meet Wiley after he was invited to the Electric Boogaloo video shoot.
Louis, based in Peterborough previously did motion graphics for SB.TV and Roll Deep and met George via Facebook, "we spoke and shared the same drive to get involved in the industry and decided to start Launchpad back in May 2010, exactly a year ago."
Talking about how it came alive for them "We were contacted by Wiley via Twitter about A-List, he then gave Louis his number. In the start of September, he phoned us and said "I'm giving you a single to start your label" and so we got The Radio Kid."
They both quickly hopped on the train to London. "When we got to the Radio 1 buildings, MistaJam took us upstairs to the playlist meeting room where we sat down and he asked us all sorts of questions about Launchpad and gave us really useful advice".
In March 2011, they were invited by Wiley for a networking event in Liverpool. At the event, they met with Canadian artist Tre Mission and producers such as Zdot, Dan Dare, Jay Weathers, Steel Banglez and Richard Turvey who all later met up at the Parr Street Studios for an all day and night producing session.
Explaining how the company has evolved and what it is doing right now:
Before meeting the likes of Wiley, our initial idea was to take unheard artists and try and develop a platform to further their career, for example a launch pad and that's how the name came about.
What our label does at the moment is focusing on building up catalogues of Grime releases for the rest of this year, we're in talks with various different producers and artists in the scene from a range of different areas to find hits we can release that will be a success online, on radio, at raves, and generally just with the audience of Grime fans.
Asking them what they were up to at the moment:
Right now, we are currently just networking with people in the scene, we are working on a particular project that we want to produce physical copies of, this project is our 4th release and still being finalised but will hopefully be our biggest release yet as we are working with a very talented producer and a number of different artists. We are looking to announce this in the next few weeks and following that will be airplay leading up to it's release.
On the future:
So far we've released individual singles and an EP, but we're really looking to sort a deal out with an artist to release their album. Albums are what we'd like to get into eventually. We want Launchpad to become more visual, so when we expand, a lot of consideration will be put into professional music videos for our releases.
We're already developing our online presence, and so the website which is coming in the next few months will link well to our YouTube, we want to create a lot of content to engage with listeners of all music as well as Grime.
We've also spoken about looking at creating our own complication CD's. Mainly we just want to grow as a business and be able to release music every month consistently. We want to work with artists we have before and find new ones.