Lauren Bush and Ellen Gustafson are the two entrepreneurs behind the FEED PROJECT, A non-profit that focuses on raising awareness and funds to ensure nutritious school meals for all children as a first step toward improving the global food system, FEED Projects sells FEED bags and a portion of each bag is donated to the United Nations World Food Programme which is then used to feed the children.
So far, FEED has sold just over half a million bags and provided more than 56 million meals worldwide.
Lauren who previously started modelling for tommy hilfiger when she was still at princeton university, she went on to become a spokesperson for the United Nations World Food Programme for 2 years.
It was during her time working at the WFP that she met Ellen Gustafson who was a communications officer at the time.
The two decided to team up to create a eco-friendly and reusable bag under WFP and the proceeds will go directly to the WFP but had legal problems that almsot left the project dead but finally decided to start their own company.
FEED now works directly with WFP, and other organizations such as UNICEF and Millennial Villages, to fund anti-hunger programs worldwide.
The bags are sold online, where buyers are told the exact impact of their purchase (for instance, purchase a $60 "Feed1" bag and you'll be feeding one school child for an entire year).