Young entrepreneur Natasha Nelson is the founder of Yogurtini which is a self-serving frozen yogurt (Fro-Yo) company. She and her sister are frozen yogurt fanatics and have been since childhood, they began work on the company in 2007 after being disappointed by the lack of choices in her home town of Arizona.
Living in California at the time Natasha, a self described “True Beach Girl” felt she was in the perfect location for an entrepreneur to flourish with the creative, youthful culture that engulfed the famous south west beaches.
Around the time Natasha was planning the opening of her first shop, she received the sad news that her mother had Parkinson’s disease. Natasha and her sister moved back to Arizona to look after their mother. At times they weren’t sure whether they would be able to cope running a business as well, but their mother had other ideas, "She made us realize life has to go on" Nelson said.
Natasha has made sure that the company always sources good ingredients to ensure customers get a healthy treat.
She is also a real supporter of good causes, and has worked with many philanthropic companies raising thousands of dollars for causes such as Parkinson’s research and rehabilitation for those seriously injured due to the Haiti earthquake.
Yogurtini has grown quickly and Natasha puts this down to having the best Yogurt in town. Not only that, she also has made the Yogurtini a social hub where people can come and relax and enjoy the surroundings. Natasha says “Yogurtini is almost a lifestyle. Our brand reflects the lifestyle of those who want to eat healthy, have fun, and want to create their own treat and enjoy your yogurt and listen to some great tunes. When you find a favourite, you keep coming back.”
Miss Nelson is a great advocate of social networking which I believe is a great way of expanding your brand. Natasha is always studying the future trends and looking for new online marketing tools.
Today, the highly profitable Yogurtini firm is planning huge growth in the next 5 years after recently turning it into a national franchise.
"We're ecstatic that we've done something our mom can be proud of," said Nelson. "The sky's the limit at this point."
I think she is a true inspiration and good luck to her in reaching all her future goals!
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