Wheelie bins or home bins now have the chance to smell good, Such an impossible concept has been proven possible by Mr Woolman.

Mr Daniel Woolman has had more than five years in the consumer and hygiene product development department, along with three years in licensing technology, royalty structures and joint ventures in various consumer hygiene products.

Eight years of staunch knowledge has assisted him in creating such an idea that is liked by many.

Mr Woolman is an history graduate from University of Leeds, his years at university instigated Binifresh existence, "each night, people would dread going near the wheelie bins or putting their waste in the wheelie bin due to its intense smell he said".

Mr Woolman is now the CEO and founder of Binifresh, a company he started in January 2007.

Binifresh organization creates automatic control devices that fit inside wheelie or personal home bins.

Binifresh devices automatically neutralize and eliminate odours from rubbish, as well as killing bacteria on the surface of the bin, using the specially formulated Binifresh refills.

He has sold more than 10,000 units since 2007 within such stores as ASDA, Lakeland and Home base.

Dreams of being within major shops like Tesco have been achieved via maintaining patient and determination.

Binifresh Future looks bright...

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