Adriaan “Adii” Pienaar is the co-founder of WooThemes, which makes and sells themes for Wordpress and other content management systems. Also Known as Adii Rockstar.

He is the co-founder at WooThemes, as well as the founder of two additional side projects – Radiiate & The Rockstar Foundation

Adii has a Bachelors degree in Accounting and a Honours Degree in Business Management, He started by freelancing at the start of 2007whilst studying in his 1 bedroom apartment.

Adii Rockstar (born Adriaan Pienaar) is an entrepreneur, the co-founder of the very successful online startup WooThemes and a general creator of Rockstar Awesomeness. Along with being a serial entrepreneur, he is also a designer & developer (CSS, PHP & WordPress), which has spawned his other company – a boutique design & development agency – Radiiate.

At the young age of 25, Adii has revolutionized both his business and personal life. Back in 2007 somewhere, he decided to call himself a “rockstar”; so the rockstar-tag is very much a result of some subjective marketing on his side… Generally though he’s just Adii to all those who know him and it’s only online where the Adii Rockstar brand seems larger than life itself.**

He is also on the verge of finishing off the writing of my first book – Rockstar Business.