The shopping process can be very tiring and boring, especially for guys, I’d rather know what I’m going to get, know the shops i would be buying from and avoid wasting unnecessary time.
Joanna knew that men would rather cut time on shopping or perhaps just skip the whole process altogether.
She decided to create a line of personal shopping outlets, where men could go for personal shopping sessions.
Great right, until her investors decided to pull back after the market crashed in late 2008, after initially agreeing in putting up $500,000 expanding the concept to other locations.
After the initial setback, she decided to start again and look for another source of funding.
Luckily she was approached by an investor who decided to have a chat with her on webcam, at first she dint feel comfortable with the idea, but later realised that men feel more comfortable talking on there and that was it, JACKPOT!
She started trading with the business virtually, using Webcams to meet with clients, assess their needs, and then ship a box of clothing to them. Clients would only pay for items they liked. This also means she dint need any retail stores or investors.
Van Vleck's 21 style consultants now work with 2,500 customers across the country. The company, Trunk Club, was supposedly set to finish last year with $2 million in sales.
Trunk Club is a men's clothing service designed to get you great clothes and save you time, check out the website