Check out this interview with Carlos Miceli, A Blogger @Owlsparks and Co-founder and Content Director @Untemplater, You should check out both Websites as they have amazing contents, i remember i once read through those sites for days whilst leaving their websites opened on my browser.
Hope you enjoy the interview.
Hey Carlos, how you doing?
I’m doing great, thank you for asking.
Can you quickly give us some quick background information, what you do?
I’m co-founder and Content Director of Untemplater, the guide to shatter the template lifestyle, and I’m the blogger behind OwlSparks, where I talk about a variety of topics like philosophy, marketing and education, to name a few.
How did Untemplater come about? What inspired you to start it?
It’s interesting that you ask this, because we always have the same talk with the team. We are not quite sure to be honest! I think our CEO Jun Loayza wrote a post one day on his blog about the possibility of many smart and capable Gen Y bloggers teaming up, and it just got a lot of us excited with the possibility. It kind of snowballed after that, everyone started pitching ideas, and before we knew it, we were already having meetings.
What is the main aim for starting, what are you trying to achieve?
The aim of the site is to help people realize that there’s more than one path in life. We are not trying to force any mindset into anyone, we just want to show how so many people are living unconventional and happy lives. And we want people to know that we as founders are also going through the hardships of choosing an unconventional lifestyle, that we are fighting and learning everyday just like them.
Of course, since this is a company and we put a lot of time into it, making some money wouldn’t be the worst thing in the world!
What is an average workday like for you?
I try to wake up early (although sometimes I fail because I stayed up working late), have a strong breakfast, then gym, lunch, shower, nap, and THEN I work. I also try to do offline networking as much as possible, so I go out at night often.
If I need to get a lot done, I work during night time. I’m very productive when everyone’s sleeping.
What are the most crucial things you have done to grow your business?
Spreading the word in our networks was possible the best thing we did. We are six mildly-popular bloggers, so when we each announced the project, our networks helped us a lot, word of mouth has been wonderful so far.
Also, having a free manifesto when we launched was a great move, kudos to our CMO Cody McKibben for coming up with the idea.
What plans do you have now to expand the site further?
So many! Live shows, Q&A features, Video Experts, giveaways, to name a few.
How do you market and create awareness for your website? What has been your most effective marketing tactic or technique?
This would be a better question for the other guys, honestly. I trust their marketing knowledge so much that I try not to get in the way. But like I said before, word of mouth thanks to our networks has worked wonders. Also, letting people submit articles has been a wonderful idea, courtesy of Adam Baker, our COO.
What advice can you give to anyone trying to create or grow their presence online?
Give it time. Impatience will destroy you. Some people would say that self-promotion is also a big move, but I’m not so sure about that. The most important thing is not to get too anxious and to be genuine.
Also, do your best when it comes to content. Not everyone can create truly amazing stuff, but everyone should TRY. Don’t settle.
What are your expectations for the future with Untemplater?
Personally, I have very high expectations, but it’s hard to define them in a concrete way. I want to focus in the near future in perfecting the systems and in getting everything running smoothly. We’ll see where we go after that.
How do you manage your time?
I focus on 3 to 5 things that I have to do each day. Once I’m done with that, I relax and analyze if I’m going to do something more long term focused, or if I’m just going to kick back and watch some House.
What other projects are you working on?
A personal manifesto and an ebook.
What do you think has been key for you in building your brand and business online?
Working very hard to create original content, my writing style, and my focus on building a limited number of very strong relationships.
What is the worst experience you’ve had as an entrepreneur?
You live it daily, and it’s the uncertainty. But it’s something you learn to accept and power through.
What are the biggest challenges you faced starting up and how did you overcome them?
I was at a corporate job at the time, so balancing my job, the company, my side projects and my social life was hard. I overcame them sleeping less for a relatively long period of my life!
Looking back, I have no regrets.
Who are your role models?
Famous role models? I don’t have any, except maybe Adam Carolla for the simple reason that he stands up for what he believes. I want to be that person, someone who is willing to choose failure before losing his integrity.
Online, people like Holly Hoffman, Jun Loayza, Andrew Norcross and Colin Wright are wise people and friends who push me to work harder every day.
What are your top 5 websites you visit for inspiration?
- Ben Casnocha: The Blog
- Sex, Drugs and Boredom
- Overcoming Bias
- Big Think
- And Untemplater of course!
Thanks for your time Carlos
Thank you very much for interviewing me, it was a pleasure!