Jack Foster and Archie Lamb decided to leave school half-way through sixth-form to set up a recording label Takeover Entertainment, with no experience or qualification in management.
They started off by promoting ̉student parties while they were still at school, and were soon making ‘real money' from promoting grime nights in Norwich with a host of London-based urban artists.
They later met Tinchy at one of those nights and quickly struck up a good friendship.
Archer even got his father Norman Lamb MP to remortgage his house to give them a £10,000 business loan.
Mr Lamb, a solicitor by training and North Norfolk MP since 2001, has been known to attend gigs wearing his suit, having voted in the House of Commons.
He said this about his son’s career choice, he said: "We take the view that, had he gone to university, we would have given him as much financial support as we could afford.
"My younger son is applying at the moment, so he will get that support.
"It would have been unfair if we had not done the same for our older son, who is doing something entrepreneurial and exciting.
"The only bad thing is that my Vauxhall Astra was driven around the country, taking Tinchy all over the place. It was ruined, so I had to use a Citroen instead."
Just Imagine Norman Lamb listening to one of tinchy’s song on his i-pod preferably “number one” with a star in the hood t-shirt on, Quite a thought right??
Although their journey has been nothing but easy, having to embark on tours and long journey around the country to expand Tinchy’s fan base and also to get support and increase their profile from indie and pop acts.
They said the only source of money they had coming in was from the sale of their Star in the Hood T-shirts at the time.
Until they finally hit the jackpot, after the release of Tinchy stryder’s single stryderman, after its release, it quickly got into Radio 1’s playlist, The next day Island Records got in touch, wanting to sign him." The rest is grime history.
Takeover recently acquired the support of Universal Records, whose influence will doubtless further Stryder's career.