Chauncey Holloman, 17 at the time, created her own line of greeting cards company, Harlem Lyrics Enterprises, Inc.
When she walked into a store to purchase a birthday card for her best friend, she came out empty-handed.
"I found nothing a teen would say," Chauncey says. "The cards were either meant for adults or were too childish. It was then that I realized my age group was being overlooked."
But that's only part of the cards' charm; poetry also adds to each one's sentiment. Drawing from the inspiration of AUGUST WILSON and MAYA ANGELOU, Chauncey writes all the text for the cards.
First she had to flesh out the concept, and then she had to make samples and set up kits to send prospective buyers such as hospital gift shops. From there, her business of vibrantly colored cards took off. Today, she continues to visit different stores to pitch her ideas.
Chauncey's main motivation is reaching a wide variety of young people, from ages 13-24.
She said “she created Harlem lyrics to express exactly how teens view the world. The cards capture the "voice" or vernacular of today's youth by embedding popular slangs in its content”.
She also has plans for a clothing line, a self-help book, and even a comic book series.