Juliette is the founder of miss O and friends, a lifestyle website for girls, Juliette came up with the idea for Miss O and Friends at just 10 years old, now her business is worth over $15 Million and is visited by millions of girls every month.
Juliette speaks to YHP about her business, family and life.
Hello Juliette, how are you doing? Great to have you here on YHP, Can you give us some information about yourself and what you do?
I'm 20 years old and junior in college. I started a company when I was ten years old called miss O and Friends, which helps young girls to build self-esteem.
What inspires a 10 year old to start a business? i mean you could easily just play with your Barbie without the stress of starting a business at that age? How did you come up with the concept?
Miss O and Friends started when I was ten years old. My family and I were coming back from a summer vacation and I was really bored on the way home. I started doodling these girls that I called “cool girls,” which became the foundation for the Miss O girls today. My mom, who is a graphic designer, took the girls that I drew and put them on the computer making Juliette and “Miss O” characters. My mom, sister and I would play around on the computer having the characters do different activities that my sister and I liked to do. A few years later, for my sisters 8th birthday party, my mom made Miss O-like girls for all of her friends. My sisters friends went crazy for the girls and that is when we started thinking that girls like what we’ve been creating. I was just entering into my teen years and my sister and her friends were just entering their tween years. There was nothing for my friends and I when we were tweens and I figured what better way to help tween girls than with these characters I had created.
How many hours do you work a day on average?
Miss O work depends on the week and what is due and who I have interviews or meetings with.
Describe/outline your typical day?
Wake up, class from about 10-3 or 5 depending on the day. Maybe make it to the gym. Dinner, homework, Miss O work, bed. On the weekends I have fun though, don't worry I'm not a hermit.
So at age 10, how did you run the website and when did you realise it could become something of value and could be monetized?
Not at all! Like I said, it was just something fun for my mom, sister and I to do.
How do you find people to bring into your organization that truly care about the organization the way you do?
It's hard to find people to be as passionate about your company as you are. Our whole team though is so dedicated and they are what make our company run.
How has being an entrepreneur affected your family life?
There has definitely been tensions between family and work since we all do work and usually live together when I'm not at college. It has made us much closer though because not only do we rely on each other as a family, but we have a larger partnership than that.
What would you base as the main reason of your success?
It's cliche, but never giving up.
Who is your favourite young entrepreneur at the moment?
Ashley Cook and Danielle Dankner. They started a company cleverly called Ash&Dans and they make the cutest scarfs, headbands, and shawls. SOOOO cute!
What sacrifices did you have to make to be a successful entrepreneur?
At 10,starting and growing a successful, you must have had to sacrifice few things along the way?
What are your hobbies? What do you do in your non-work time?
I work at the St. Louis Children's hospital, I'm very involved in my sorority, I love photography and I love dance parties.
What book has inspired you the most? (OR What is your favorite book?)
My favorite book is The Portrait of a Lady by Henry James. I used to be an English major so I had to read all these old books that I thought I would hate and ended up absolutely loving.
What three pieces of advice would you give to college students who want to become entrepreneurs?
1. Have the support of your family
2. Surround yourself with passionate and positive people
3. Seriously don't give up- things take time and you need to be patient.
Thanks for your time Juliette.
Thanks Juliette for your time, we wish you the best in the future.
Check out her Website: Miss O and Friends