Channel 4 has signed a deal with YouTube that will make the broadcaster's programmes available for free on the video-sharing site.
It is the first time a broadcaster has made its programmes available on the site. Channel 4 expects to increase its advertising revenue and audience size with the deal, which starts early next year.
YouTube announced last week it is now streaming over one billion videos every day, and the channel hopes the 20m UK YouTube users will boost viewing figures.
Channel 4 is not revealing the value of the deal but said that programmes would only be available in the UK and that advertising revenue would be split between the two companies.
Click here for full report