Cable group Virgin Media has confirmed plans to be listed on the London Stock Exchange.
The company said it expected its shares to start trading in London at 8am on Thursday this week.
However, Virgin's primary listing will remain on New York's Nasdaq exchange.
The move is seen as logical for a business headquartered in the UK and entirely focused on the British market.
It will make it easier for British and European investors to buy shares because they will now be able to pay in sterling as well as dollars.
Because Virgin's primary stock listing will continue to be in the US, it will not be eligible for inclusion in the FTSE 100 index of the UK's top listed companies.
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