You all know him by his stage name, diddy.

These are the five reasons why sean john is being tracked by the top entrepreneurs of the world..

1). He is worth estimated at US $346 million in 2006
2). when Combs was three, his father, aged 33, an associate of Frank Lucas the New York drug lord, was shot dead in his car at a Manhattan park after attending a party.
In 1993, after being fired from Uptown, Combs established Bad Boy Records, taking new hip-hop artist The Notorious B.I.G. with him.
3). In 1998, Combs started a clothing line, Sean John.
4). Combs owns an upscale restaurant chain called Justin's, named after his son
5). Combs acquired the Enyce clothing line from Liz Claiborne for $20 million on October 21, 2008